target : afi : night at the movies

i had the privilege of working with the folks at target to produce this event poster for american film institute‘s night at the movies.

when the book has closed on my career, this will probably go down as the largest physical display of one of my posters. the design was used as part of an interior presentation case and printed as a limited edition run of 27″ x 40″ onesheets, but the primary application was a 30-foot tall, backlit grid wall inside the arclight cinema in hollywood.

when i accepted the assignment, i labeled it “intimiciting” (intimidating + exciting). as it turns out, it was every bit of both. such a fun job.

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